When clicks from Google fall in the week an update rolls out, the update is the likely cause. What it cost you is a separate question: the sales that came from those clicks.
Google changes how it ranks pages all the time and announces the larger changes, core updates among them, with the dates they roll out. A fall that begins inside that window, across many pages, is most likely the update.
It does not tell you what was wrong with the pages. Google's own advice after a core update is to look at the pages that lost and ask whether they are the most helpful answer to the searches they lost.
It compares each week of clicks with the four weeks before it, and marks a week that fell to 60% of them or less, or grew to 1.6 times or more, when the week before it was still ordinary. A change has to be at least 50 clicks a week to be marked.
No. It knows the week and the pages; the update's name and dates are on Google's Search Status Dashboard.
Clicks, impressions, click rate and position come from Search Console. New customers and revenue come from your payment providers, and the visits from Sumly's own script.
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