Which pages lost Google traffic?

A site-wide fall is usually a few pages falling hard. Find those pages, the searches they lost, and whether their visitors used to buy, and you know where to start.

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Week by week, Jun to SepWhich pages lost it

marked

Clicks in Google Search4,520 → 188 a week

/blog/best-tools1,440 → 50 a week

/templates1,060 → 41 a week

14 Aug · two pages lost 70% of the clicksthe rest of the site lost a little, these two almost everything /blog/best-tools −1,390/templates −1,019

Drawn with made-up numbers.

What to check, in this order

1Pick the week the clicks fell and compare it with the four weeks before, page by page.
2Sort by clicks lost, not by percent: a page that went from 3 clicks to 0 lost everything and nothing.
3For the top few, look at the searches they lost. Were they the searches you wrote the page for?
4Check whether the visitors those pages brought used to pay. A page that fell but never sold is not where the money went.

Where Sumly shows it

Each week Google changed its mind is marked with the pages and searches that lost or gained the most clicks.
Visitors › Search: pages and searches, with clicks, impressions and position for the period you pick.
A Google column in the Pages table, next to each page's visitors, so search clicks and visits sit side by side.

Why a few pages usually explain it

Most sites get most of their search traffic from a handful of pages. When an update or a competitor takes a page's place, that page's clicks fall almost to nothing while the rest of the site barely moves.

So the total is the wrong place to look. The page list, ordered by clicks lost, shows where the change happened.

Mistakes that make it lie

Fixing the pages with the largest percent drop. Order by clicks lost.
Changing a page's address while it recovers. The new address starts from nothing.
Forgetting the searches. A page can keep its position for one search and lose the one that brought most of its visitors.

Pages that lost questions

Why do Search Console and Sumly show different numbers for a page?

Search Console counts clicks on Google's results; Sumly counts visits its script saw. Ad blockers, consent and people leaving before the page loads make visits the smaller number.

How far back can I look?

Search Console keeps 16 months, and Sumly reads all of it when you connect.

Do I need to do anything to get the page list?

Connect Search Console once on Visitors › Search. Sumly matches each project to its property by domain and reads it every day after that.

Try it with your own projects

Sign in with Google or a code by e-mail and connect your first project. Free for one project, and 14 days of a paid plan with no card.

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