Sumly vs Google Analytics

Google Analytics is free web and app analytics, tied closely to Google Ads. Revenue reaches it as events your site or app sends. Sumly reads subscriptions and payments from your billing and the app stores, and sets its own visitor analytics beside them.

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Google Analytics as described on its own pages, 6 November 2026.
SumlyGoogle Analytics
Web analytics without third-party cookies SumlyYes; in the EU and UK the visitor cookie waits for consent Google AnalyticsYes; first-party cookies, kept two years by default
Payment providers Sumly22 payment providers, from Stripe, Paddle and RevenueCat to the App Store and Google Play Google AnalyticsNone read directly; purchases and refunds are sent as events from your site or app
MRR, churn, refunds and fees from billing SumlyYes Google AnalyticsNot shown on its pages; revenue comes as events
Revenue by traffic source SumlyYes, read from your payment provider Google AnalyticsYes, from the purchase events your code sends
App Store and Google Play (directly or through RevenueCat) SumlyYes Google AnalyticsIn-app purchases and renewals logged by the Firebase SDK in your app; cancellations and refunds from Google Play only
App installs traced to the site visit that sent them SumlyYes: exact on Android, a marked estimate on iOS from a hashed IP within the hour Google AnalyticsNot found; installs are counted by the Firebase SDK in your app
Funnels and user journeys SumlyYes Google AnalyticsYes, as funnel and path explorations
Google Search Console SumlyYes: Search Console clicks beside revenue Google AnalyticsYes: two Search Console reports, one Search Console site per web stream
MCP server for AI assistants SumlyYes Google AnalyticsYes, a read-only one from Google that runs on your own computer
Brand mentions on the traffic chart SumlyReddit, Hacker News, Bluesky, YouTube, the web and the posts on X the web search finds, searched daily or weekly and marked on the traffic chart Google AnalyticsNot found
App users from your server, met with the RevenueCat buyer SumlyFrom your server through the events API, met with the RevenueCat buyer by app user id Google AnalyticsThe Measurement Protocol for servers, to add to its tags, not replace them; RevenueCat not listed
Costs and ROI per source, campaign or creator link, also sent by API SumlyBy hand, from a file or by API, with ROI by source, campaign and creator link Google AnalyticsGoogle Ads cost once linked; Meta, Pinterest, Reddit, Snap and TikTok through connectors; others from a file or a data warehouse
Who is likely to pay, from your own payers SumlyAn estimate from the project's own payers, once it has five tied to visits Google AnalyticsPurchase and churn probability, once 1,000 returning users have bought and 1,000 have not within 28 days
A setup prompt for coding assistants SumlyEach integration page and tracking line copies as a prompt Google AnalyticsNot found
Script from your own domain, past ad blockers SumlyOne DNS record (Starter and Growth), or two paths on your site Google AnalyticsYes, with Google tag gateway on your own CDN or server
Open source and self-hosting SumlyNo Google AnalyticsNo
Several companies in one account SumlyYes: projects grouped by company, each company apart and all added up, team access by company Google AnalyticsOne account per company, properties inside it; a view across properties only with Analytics 360
Monthly package for your accountant SumlyYes: by project, by country, EU or not, and payouts to the bank, mailed to your accountant Google AnalyticsNot found; it does not read payments
Mobile app (iOS and Android) SumlyAndroid on Google Play; iPhone coming soon to the App Store Google AnalyticsYes, on the App Store and Google Play
Price SumlyFrom $9 a month, 14-day trial, no card Google AnalyticsFree; Analytics 360 through Google's sales team, no price on its site

Google Analytics as described on its own pages, 6 November 2026: marketingplatform.google.com/about/analytics, marketingplatform.google.com/about/analytics-360, support.google.com/analytics/answer/11397207, support.google.com/analytics/answer/2763052, support.google.com/analytics/answer/7667196, developers.google.com/analytics/devguides/collection/ga4/ecommerce, support.google.com/analytics/answer/9234069, support.google.com/analytics/answer/9327974, support.google.com/analytics/answer/10737381, developers.google.com/analytics/devguides/MCP, developers.google.com/analytics/devguides/collection/protocol/ga4, support.google.com/analytics/answer/9379420, support.google.com/analytics/answer/10071305, support.google.com/analytics/answer/9846734, developers.google.com/tag-platform/tag-manager/gateway, support.google.com/analytics/answer/9679158, support.google.com/analytics/answer/11526039, apps.apple.com/us/app/google-analytics/id881599038, play.google.com/store/apps/details?id=com.google.android.apps.giant . Something out of date? Write to us and we fix it.

Where Google Analytics is the better choice

Google Analytics suits a team that buys Google Ads and wants measurement and bidding in one place, at no cost, and is happy to send revenue as events from its own code.

  • Free, with no plan to choose.
  • Linked to Google Ads: ad clicks and cost come in, and its key events and audiences go back to Ads for bidding and remarketing.
  • Apps measured through the Firebase SDK, with in-app purchases and renewals logged without extra code.
  • Predictions of who will buy or churn for large sites, and ad costs pulled from Meta, TikTok and other networks.
  • An official app on both the App Store and Google Play.

Where Sumly fits

Sumly suits a founder who wants revenue read from the billing system and the app stores, with renewals, refunds and churn counted, and the visits that brought each buyer beside it.

  • You want MRR, churn, refunds and fees read from Stripe, Paddle, RevenueCat or the stores, not sent from your code.
  • You sell on the web and in apps, and want both added up from your billing and the stores in one place.
  • You want ad and creator costs set against what the people they brought have paid.

Trying Sumly next to Google Analytics

You do not have to choose on the first day. The Google tag and Sumly's script can run on the same pages, and a few weeks of both is the fair way to judge.

Sumly has no import of past visits from Google Analytics or any other analytics tool, so its visitor history starts the day the script is added. Revenue history does not wait: it is read from your billing, up to three years back.

  1. 1Create a project in Sumly and add its one script tag next to the Google tag.
  2. 2In the EU, the EEA, the UK and Switzerland, call sumly.consent(true) once the visitor agrees. Until then Sumly counts without a cookie.
  3. 3If you send key events to Google Analytics, send the ones you need for funnels with sumly.track('signup', { plan: 'pro' }).
  4. 4Connect your payment provider with a key that can only read, where the provider offers one.
  5. 5For a checkout made in your own code, pass sumly_visitor_id in its metadata, so each payment is traced to the visit that started it.

Visitor numbers in two tools rarely match exactly. Each decides in its own way what counts as a bot or a new visitor. Look at whether the trends agree.

Sumly and Google Analytics: questions

Is Google Analytics really free?

Yes. Google calls its analytics tools free of charge. Analytics 360, for large companies, is sold through Google's sales team, and its site gives no price.

Can Google Analytics show MRR?

Not from billing. Its docs describe sending purchase and refund events from your own code, and in apps the Firebase SDK logs in-app purchases and renewals. It does not read Stripe, Paddle or the other providers, so MRR and churn are not worked out for you. Sumly reads subscriptions and payments from the payment provider, so renewals, refunds and cancellations count even when nobody visits the site.

Is Sumly privacy-friendly compared with Google Analytics?

Sumly uses no third-party cookies and stores no IP address. In the EU, the EEA, the UK and Switzerland it sets no cookie until the visitor agrees, and counts without one until then. Google Analytics uses first-party cookies kept two years by default, and its docs say it does not log or store IP addresses. In a standard property, the event data behind explorations is kept two or fourteen months.

Should I keep Google Analytics if I run Google Ads?

Probably, yes. Its link with Google Ads brings in ad cost and sends key events and audiences back to Ads for bidding and remarketing. Many founders keep both: Google Analytics for Ads, Sumly for revenue from billing and the visits behind it. Sumly can also take a Google Ads cost export from a file and set it against what those buyers paid.

Does Sumly import my Google Analytics history?

No. Visitor history in Sumly starts when its script is added. Your revenue history is read from your billing provider, so that part is full from the first day.

What does each cost?

Sumly is $9 a month on Starter (3 projects, 50,000 visits) and from $19 on Growth (500,000 visits a month, up to 5 million), with a 14-day trial and no card. Google Analytics is free, and Analytics 360 is priced by Google's sales team, according to its site on 6 November 2026.

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