Sumly vs Simple Analytics

Simple Analytics is privacy-first web analytics from the Netherlands, with no cookies and its data kept in the EU. Sumly counts visitors too, and reads subscription revenue from your billing, the App Store and Google Play.

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Simple Analytics as described on its own pages, 6 November 2026.
SumlySimple Analytics
Web analytics without third-party cookies SumlyYes; in the EU and UK the visitor cookie waits for consent Simple AnalyticsYes, with no cookies at all
IP addresses SumlyNot stored Simple AnalyticsNot collected or stored
Payment providers Sumly22 payment providers, from Stripe, Paddle and RevenueCat to the App Store and Google Play Simple AnalyticsNot found
MRR, churn and refunds from billing SumlyYes Simple AnalyticsNot found; an amount can be sent from your site as event metadata
Revenue by traffic source SumlyYes Simple AnalyticsNot found
App Store and Google Play (directly or through RevenueCat) SumlyYes Simple AnalyticsNot found
App installs tied to the visit that led to them SumlyYes: exact on Android, a marked estimate on iOS from a hashed IP within the hour Simple AnalyticsNot found
Funnels and user journeys SumlyYes Simple AnalyticsFunnel steps inside goals; no visitor journeys, as it keeps no visitor id
Google Search Console in the dashboard SumlyYes, clicks beside revenue Simple AnalyticsNot found
MCP server for AI assistants SumlyYes Simple AnalyticsNot found; an AI chat inside the dashboard answers questions about your stats
Brand mentions on the traffic chart SumlyReddit, Hacker News, Bluesky, YouTube, the web and the posts on X the web search finds, searched daily or weekly and marked on the traffic chart Simple AnalyticsNot found
App users from your server, met with the RevenueCat buyer SumlyFrom your server through the events API, met with the RevenueCat buyer by app user id Simple AnalyticsEvents from servers and mobile apps through an events endpoint; RevenueCat not listed
Costs and ROI per source, campaign or creator link, also sent by API SumlyBy hand, from a file or by API, with ROI by source, campaign and creator link Simple AnalyticsNot found
Who is likely to pay, from your own payers SumlyAn estimate from the project's own payers, once it has five tied to visits Simple AnalyticsNot found
A setup prompt for coding assistants SumlyEach integration page and tracking line copies as a prompt Simple AnalyticsNot found
Script from your own domain, past ad blockers SumlyOne DNS record (Starter and Growth), or two paths on your site Simple AnalyticsYes, with a CNAME record or a proxy on your site, on plans that include it
Import of past visits from Google Analytics SumlyNo Simple AnalyticsYes, page views from GA4
Several companies in one account SumlyYes: projects grouped by company, each company apart and all added up, team access by company Simple AnalyticsTeams with six roles and access by website; one person can belong to several teams
Open source and self-hosting SumlyNo Simple AnalyticsNo; it calls itself a hosted product, not open source
Monthly package for your accountant SumlyYes: by project, by country, EU or not, and payouts to the bank, mailed to your accountant Simple AnalyticsNot found
Mobile app (iOS and Android) SumlyAndroid on Google Play; iPhone coming soon to the App Store Simple AnalyticsNot found
Price SumlyFrom $9 a month, 14-day trial, no card Simple AnalyticsFree plan for hobby sites; paid from $15 a month for 20,000 pageviews and events, 14-day trial, no card

Simple Analytics as described on its own pages, 6 November 2026: simpleanalytics.com, simpleanalytics.com/pricing, simpleanalytics.com/pricing.md, simpleanalytics.com/eu-hosted-analytics, simpleanalytics.com/resources/alternatives/4-best-plausible-alternatives, docs.simpleanalytics.com, docs.simpleanalytics.com/data-collection, docs.simpleanalytics.com/goals, docs.simpleanalytics.com/events, docs.simpleanalytics.com/events/server-side, docs.simpleanalytics.com/metadata, docs.simpleanalytics.com/ai-chat, docs.simpleanalytics.com/bypass-ad-blockers, docs.simpleanalytics.com/proxy, docs.simpleanalytics.com/import-google-analytics-data, docs.simpleanalytics.com/explained/team-roles, docs.simpleanalytics.com/api/stats, docs.simpleanalytics.com/api/export-data-points, docs.simpleanalytics.com/okta-saml-sso, docs.simpleanalytics.com/microsoft-entra-saml-sso . Something out of date? Write to us and we fix it.

Where Simple Analytics is the better choice

Simple Analytics suits a site owner or a larger team that wants privacy-first web analytics owned and hosted in the EU, with no cookies, a free plan to start and team roles for the people who look at it.

  • A free plan for hobby sites: 5 websites and 30 days of history, with its badge on the site.
  • A Dutch company, with all data stored in the EU on European-owned servers.
  • No cookies at all and no visitor id, so there is less about each visitor to protect.
  • An importer for GA4 page views, raw data points through its export API, team roles by website and SAML sign-in with Okta or Microsoft Entra.

Where Sumly fits

Sumly suits a founder who wants simple visitor counts too, but mainly wants them tied to subscription revenue from the billing system and the app stores.

  • You sell subscriptions and want MRR, churn, refunds and fees read from your billing, not sent from your site as events.
  • Some of your revenue comes from the App Store or Google Play.
  • You want to see which source, campaign or creator link brought the people who paid, and what each cost.

Trying Sumly next to Simple Analytics

You do not have to choose on the first day. The two scripts can run on the same pages, and a few weeks of both is the fair way to judge.

Sumly has no import of past visits from Simple Analytics or any other analytics tool, so its visitor history starts the day the script is added. Revenue history does not wait: it is read from your billing, up to three years back.

  1. 1Create a project in Sumly and add its one script tag next to Simple Analytics'.
  2. 2In the EU, the EEA, the UK and Switzerland, call sumly.consent(true) once the visitor agrees. Until then Sumly counts without a cookie.
  3. 3Where you call sa_event for a step you care about, send it to Sumly too with sumly.track('signup', { plan: 'pro' }).
  4. 4Connect your payment provider with a key that can only read, where the provider offers one.
  5. 5For a checkout made in your own code, pass sumly_visitor_id in its metadata, so each payment is traced to the visit that started it.
  6. 6Connect RevenueCat, the App Store or Google Play if you also sell in an app.

Visitor numbers in two tools rarely match exactly. Each decides in its own way what counts as a bot or a new visitor. Look at whether the trends agree.

Sumly and Simple Analytics: questions

Is Sumly as private as Simple Analytics?

Sumly uses no third-party cookies and stores no IP address. In the EU, the EEA, the UK and Switzerland it sets no cookie until the visitor agrees, and counts without one until then. Raw visits are kept 25 months. Simple Analytics goes further: no cookie at all and no visitor id, with its data stored in the EU. Its own site says that also means no journeys of single visitors.

Can Simple Analytics show revenue?

We did not find revenue reports or a billing connection on its pages. Its docs show sending an amount from your site as event metadata. Sumly reads subscriptions and payments from the billing provider, so renewals, refunds and cancellations count even when nobody visits the site.

Does Sumly have a free plan like Simple Analytics?

No. Sumly has a 14-day trial with no card, and the demo shows every page without an account. Simple Analytics has a free plan for hobby sites, with 5 websites, 30 days of history and its badge on the site.

Does Sumly import my Simple Analytics history?

No. Visitor history in Sumly starts when its script is added. Your revenue history is read from your billing provider, so that part is full from the first day.

Can I run both scripts?

Yes. They do not interfere with each other, and running both for a while is the easiest way to compare.

What does each cost?

Sumly is $9 a month on Starter and from $19 on Growth, with a 14-day trial and no card. Simple Analytics is free for hobby sites; its paid plan starts at $15 a month for 20,000 pageviews and events, with a 14-day trial and no card, and each extra user is $20 a month, according to its site on 6 November 2026.

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